15 Most Popular Global Diet Trends of 2023: Benefits, Risks,  & Effectiveness


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Let’s talk about the most sought-after diets in 2023; this is not any haphazard compilation. 

Beyond shedding pounds, these diets address vital aspects like heart health and blood sugar control, ensuring a comprehensive approach to better living.

But here’s the intriguing data: Did you know 4 out 10 Americans follow a diet, among which Weight Watchers (WW) is still #1 in searches and hashtags, the new kid hot on their tail is the Keto diet, with only a 3-point difference in the popularity score! These two diets are leaps above their nearest competitor (the Mediterranean diet), which only scores 60 on the popularity poll. So, how did we arrive at these scores?

Our expert analysts meticulously assembled hundreds of popular diets based on popular global searches. We calculated the weighted average score using the two metrics: search volumes and Instagram hashtags.

What emerged is a curated list of the top 15 diets capturing the world’s fascination, from the mindful allure of Noom to the ancestral wisdom of the Paleo diet.

We will reveal everything you need to know about each diet, from benefits, risks, and effectiveness – because your health deserves the best in 2023!

most popular diets of 2023
Diet NameRankScoresHashtagsGlobal Search Volume
WW (Weight Watchers)1957.55 M2.1 M
Keto Diet29213.4 M1.01 M
Mediterranean Diet360742 K1.15 M
Whole 304566.4 M0.1 M
Plant-Based Diet5525.5 M0.14 M
GOLO65082 K0.82 M
Paleo Diet7402.1 M0.21 M
Noom835342 K0.33 M
Carnivore Diet934794 K0.22 M
Alkaline Diet1032976 K0.14 M
DASH Diet113128 K0.23 M
Vegan Diet1230933 K71.3 K
Atkins Diet1329391 K0.12 M
Intermittent Fasting Diet142564.2 K43.6 K
Flexitarian Diet152438.2 K14.8 K

1Weight Watchers

  • Rank: 1
  • Popularity Score: 95/100

Claiming the throne in our rankings, Weight Watchers, now rebranded as WW, stands tall as the globe’s go-to weight loss program, a fact our study firmly validates. 

With a stellar monthly search volume of 2.1 million and a whopping 7.55 million hashtags, it’s the ultimate choice for nurturing a positive food relationship.

Imagine, even icons like Oprah Winfrey have embraced this journey, shedding pounds and finding success! Join the WW club and witness the transformation millions swear by.

So, is WW the answer to weight loss? Their science-based approach focuses on portion control, specific food choices, and achieving slow but consistent weight loss. The goal is to lose weight and keep it off for good. 


  • Calories, Sugar, and Fat Count: Health experts vouch for Weight Watchers’ effectiveness due to the nutritional properties approach and translating calories.
  • No-Nonsense Diet: There are no supplements, injections, vitamins, or any questionable shortcuts involved that could lead to health issues. It’s simple and effective when followed properly. 
  • Face-to-face Contact With Coach: This program allows a weekly touch-base system with the coach, promoting accountability and encouraging the participants to keep going. 


  • Possibilities of Relapse: Most cases regain weight after a few months, with only an 11% success rate. 
  • Unhealthy Diet: Unfortunately, the point system on Weight Watchers can sometimes lead to an unhealthy diet. 
  • May be Costly: There are 3 different duration programs: 6-month, 3-month, 1-month. It also comes with one-on-one coaching with additional costs. The monthly cost is around $67, which can be costly for some.


  • Rank: 2
  • Popularity Score: 92/100

Our analysis solidifies the Keto diet’s standing as the second most popular diet of 2023, highlighting its broad appeal and enduring significance in the realm of dietary preferences. 

Surging right behind Weight Watchers, the ketogenic (keto) diet emerges as the trendiest choice, boasting an impressive 13.3 million hashtag mentions and a monthly search volume of 1.01 million. 

The Keto bandwagon initially took off to treat epilepsy. Along the way, interestingly, the concept of burning fat by eating more fat is what sparked fascination.

Keto is also great for health management. Keto’s low-carb, high-fat approach effectively manages blood sugar and reduces the risk of Alzheimer’s and certain cancers. It’s also becoming easier to dine out and enjoy a Keto-friendly meal. 

Ketolog, for example, is a popular choice for keto-friendly restaurants, recipes, tools, and more.  


  • Weight loss with craving management: Ketosis confirms weight loss but also eliminates food groups, reducing calories. 
  • Mitigates chronic conditions: It helps manage seizures in epileptic children. It also lessens Parkinson’s disease symptoms. 


  • Keto Flu: You may experience cold and flu-like symptoms for two weeks; after a few days, you start ketosis. 
  • Nutrient deficiencies: Due to diet restrictions, your body will not meet the nutritional requirements of vitamins, minerals, and fibers. 
  • Intermittent Fasting vs Keto: Health experts say that you can still receive the same benefits while eating a balanced diet through intermittent fasting.


  • Rank: 3
  • Popularity Score: 60/100

Within the top 15 diets, the Mediterranean diet claims the third spot in 2023, drawing substantial interest due to its simplicity and health advantages. With 1.15 million monthly Google searches and a hefty 742K hashtag usage, its widespread appeal is undeniable. 

Change your lifestyle to the Mediterranean diet if you have symptoms of heart disease, high blood pressure, dementia, or depression. Did you know that people living in the Mediterranean are known to live longer with fewer health issues – they must be doing something right! 

The big drawcard of the Mediterranean diet is that it’s super easy to start on and fairly sustainable. On a Mediterranean diet, you eat the traditional foods of the Mediterranean countries. You’ll enjoy plants, seafood, herbs, and oils with limited red meat. 


  • Nutritionally Wholesome: The Mediterranean diet focuses on a balanced diet, comprising fruits, vegetables, whole grains, nuts, and olive oil, providing a well-rounded and nutritionally sound approach to eating.
  • Eliminates Counting Carbs, Points, or Calories: Unlike many diets, the Mediterranean diet doesn’t require meticulous tracking of specific nutrients or calorie intake, offering a more relaxed and sustainable approach to eating.
  • Proven Health Benefits: Studies show that it has successfully reduced the risk of heart disease and type 2 diabetes, promoting longevity and overall quality of life. 


  • Unclear Portion Sizes: Lack of specific portion guidance may lead to overeating.
  • Need for Clearer Guidelines: More detailed instructions on food proportions could enhance effectiveness.
  • Complex Food Combination: Health benefits require adopting the entire diet, not just adding specific foods.
  • Long-Term Adherence Challenges: Maintaining the diet’s complexity might be difficult for some.


  • Rank: 4
  • Popularity Score: 56/100

Earning the fourth spot on our 2023 popular diet list, the Whole30 diet captivated audiences with 108K monthly searches and an impressive 6.3 million hashtag references, underscoring the immense curiosity and active engagement inspired by its unique approach. 

Did you know that 33 million Americans have food allergies, leading to physical and mental health issues? This is where the Whole30 diet comes into play with an elimination diet of commonly problematic food groups for 30 days. 

While the diet is said to reset the gut by eliminating unhealthy foods, resetting to whole foods, and then slowly reintroducing foods one at a time, nutritionists are cautiously nodding. The public isn’t quite on board either—can you guess why? 

Whole30 targets cravings, blood sugar regulation, craving management, and hormone balance for a healthier and sustainable food style. It’s all about listening to your body, not the scale!

But this is one of the strictest diets with no room for cheating. 


  • Holistic Health Approach: Whole30 aims to improve overall health by addressing various issues like cravings, hormones, digestion, and energy levels.
  • Identification of Food Sensitivities: Through systematic elimination and reintroduction, it helps identify specific foods impacting one’s body, aiding in personalized dietary choices.
  • Budget-Friendly and Accessible: Whole30 focuses on common, affordable grocery items, making it accessible to most people without needing expensive or specialty foods.


  • Strict Discipline Required: Following Whole30 demands rigorous adherence for 30 days, with any deviation requiring a restart. This strictness can be challenging for some individuals.
  • Limited Research and Long-Term Effects: Limited research on Whole30’s long-term impact raises concerns about its sustainability and effectiveness over extended periods.
  • Not Suitable for Everyone: Pregnant or nursing women, children, adolescents, and individuals with a history of eating disorders are advised against this diet due to its restrictive nature.


  • Rank: 5
  • Popularity Score: 52/100

We have placed the plant-based diet in the 5th position based on 104K monthly searches and a substantial 5.4 million hashtag references, emphasizing the growing interest and engagement in the whole-food plant-based (WFPB) approach among individuals seeking dietary choices in 2023.

Interestingly, a plant-based diet is not vegan, as it’s a diet. Not to be confused with veganism, as that’s considered a lifestyle.

When you follow a WFPB lifestyle, you never go hungry again, as plant foods are high in fiber and low in calories, so you can load your plate. While you can opt to go strictly plant-only for your plate, you can also limit the intake of animal products (or eliminate certain animal products).    


  • Effective for Weight Loss: Studies show plant-based diets aid weight loss, with high fiber content and exclusion of processed foods contributing to shedding excess weight.
  • Reduced Risk of Chronic Diseases: Whole-foods, plant-based diet lowers the risk of heart disease, certain cancers, cognitive decline, and diabetes. Nutrient-rich plant foods provide essential antioxidants and compounds beneficial for health.
  • Environmentally Friendly: Plant-based diets have smaller environmental footprints, reducing greenhouse gas emissions, water consumption, and land use. Shifting to sustainable, plant-based patterns helps combat climate change.


  • Potential Nutrient Gaps: Depending on food choices, there might be a risk of nutrient deficiencies, especially in vitamin B12, iron, calcium, and omega-3 fatty acids, which are primarily found in animal products.
  • Social and Practical Challenges: Adhering to a strict plant-based diet can be challenging in social situations or areas with limited plant-based options. It might require careful planning and preparation.
  • Variability in Implementation: There’s no standardized definition, leading to variability in individual interpretations. Some might include small amounts of animal products, making it less clear-cut for followers.


  • Rank: 6
  • Popularity Score: 50/100

We reserved the GOLO diet’s position on number 6, combining 822K monthly searches, and 82.3K hashtags, splashing out substantial curiosity about its unique focus on controlling insulin and hormone levels rather than counting calories.

It’s safe to say that the GOLO diet is one of the few diets that claim it doesn’t count calories or portion meals (though their guidebook does talk about them). Instead, it focuses on getting your insulin and hormone levels under control—yep, even if you do not have diabetes, your insulin is what causes you to keep gaining weight. 

With the GOLO diet, you eat a balance of fresh food, meat, fats and try to limit processed food. The GOLO release pills are what’s said to help cross that weight-loss threshold and drop real weight. 

GOLO or “Go Lose Weight” diet helps fight cravings, stabilize blood sugar, and enhance fat loss. 


  • Targeted Approach: Addresses hormone imbalances, aiding in effective and sustainable weight loss.
  • Balanced Lifestyle: Encourages balanced meals and moderate exercise, promoting overall health.
  • Adaptability: Family-friendly and easily modifiable for different dietary preferences, enhancing inclusivity.


  • Limited Information: Limited independent research available on its specific effectiveness, raising uncertainties among dieters.
  • Financial Investment: Release supplements, and diet grocery requirements need to be purchased, which can be costly.
  • Discipline Required: Requires strong willpower to abstain from specific processed foods, demanding commitment and self-control.


  • Rank: 7
  • Popularity Score: 40/100

Paleo has remained a popular diet, and our findings state it’s the 7th most popular diet of 2023 with a weighted score of 40. Celebrities like Kate Hudson, Blake Lively, and Channing Tatum have reported following the paleo diet. 

The Paleo diet is about eating like our prehistoric ancestors. 

The Paleo diet has 2.1 million hashtag references and a monthly search volume of 210K. Ultimately, the paleo diet is a caveman diet, where you eat a much simpler and more “primitive” diet. 

While some use the Paleo diet to eat more meat and avoid carbs, nothing could be further from the truth. The caveman did eat carbs, just not processed carbs. So before you empty your fridge of “carb-rich” veggies, remember that the paleo diet isn’t a starvation diet, and your body needs some carbs.


  • Natural, Whole Foods: Emphasizes unprocessed foods like meat, fish, fruits, and vegetables.
  • Weight Loss: High fiber content reduces appetite, aiding in short-term weight loss; studies show significant weight loss among participants.
  • Simplicity: Clear guidelines on what to eat and what to avoid, simplifying meal planning.


  • Nutrient deficiencies: This no-dairy diet can keep you away from meeting nutritional requirements. 
  • Challenging to Follow: Restriction can be difficult for some individuals; sustainability might be a concern; frequent “cheat meals” observed.


  • Rank: 8
  • Popularity Score: 35/100

Claiming the 8th spot on the 2023 popular diet chart, Noom’s global appeal stems from its distinctive name and approach. 

This ranking is substantiated by its monthly search volume of 334K and an impressive 341K hashtags, resulting in a robust weighted score of 35 out of 100. 

The Noom diet has made headlines (Hello!); the sirtfood diet focuses on eating food containing sirtuins, which trigger the body’s hormone responses, leading to weight loss and craving suppression. 

Luckily, the sort food diet is simplified into Noom, which is about assigning a color code to different foods. While green foods are safe, yellow foods should be eaten in moderation, and the red group is considered “bad” and should be restricted. 


  • Behavioral Change Focus: Utilizes psychology and coaching to promote lasting behavioral changes for a healthier lifestyle.
  • Effective Weight Loss: Encourages low-calorie, high-volume foods, leading to significant weight loss; studies show positive results in both short-term and long-term weight management.
  • Personalized Support: Offers personalized feedback, guidance, and support from coaches and support groups through the app.


  • Subscription Cost: Requires a paid subscription, starting at $70 per month, which might be costly for some users.
  • Time-Consuming: Involves constant attention, from logging meals to responding to messages, making it time-intensive.
  • Coach Qualifications: Not all coaches are dietitians or nutrition experts, leading to varying levels of expertise and guidance.


  • Rank: 9
  • Popularity Score: 34/100

Our next diet bucks all trends and made it the top 15 popular diets of 2023. We discovered 226K monthly carnivore diet searchers waiting to join a world of meat-eaters. 

Carnivore diet holds 794K hashtag references among internet users; it is the 9th most popular, justifying why celebrities like Joe Rogan and Jordan Peterson follow a meat-only diet.  

It’s even reported that Hugh Jackman’s intense diet for the Wolverine movies was made of 8,000 calories of meat per day! 

This zero-carb diet is animal-protein-based, and you benefit from the mineral, vitamin, and protein intake of meat. 


  • Sufficient Protein Intake: Ensures ample protein intake, which is vital for muscle health, wound healing, and enzyme production.
  • Potential Weight Loss: Falls under the low-carb, high-protein category, which might aid weight loss due to increased satiety.
  • Suitable for Severe Food Allergies: Rare allergies to meat make this diet an option for individuals with severe food allergies.


  • Nutrient Deficiency: Lacks essential nutrients like fiber, vitamin C, and polyphenols, potentially leading to deficiencies and health issues.
  • High Saturated Fat and Sodium: Meat-heavy diet may exceed recommended saturated fat levels, raising heart disease risk; high sodium intake could lead to hypertension.
  • Socially Restrictive: Limited food choices can hinder social interactions, making it challenging to dine out or share meals with others.


  • Rank: 10
  • Popularity Score: 32/100

Ever battled acid reflux or discomfort? Join the ranks of celebrities like Victoria Beckham endorsing the alkaline diet, a proven method to eliminate acidity and enhance overall well-being. 

Ranked 10th, its 144K monthly searches and 977K hashtag references underline its popularity, offering a recipe-laden path to dietary success.

While the alkaline diet is also mostly plant-based, it focuses on food sources with a pH above 7 to avoid decreasing the body’s pH. Results can be measured by taking the body’s pH via a urine sample. As a benefit, being more alkaline fights off disease and improves overall health. 

Easy ways to eat more alkaline include eating more home-cooked meals, citrus foods, green vegetables, and even drinking alkaline water. 


  • Focus on Whole Foods: Emphasizes a diet rich in fruits, vegetables, nuts, and legumes, promoting the consumption of nutrient-dense, whole foods.
  • Environmental Considerations: Encourages planet-friendly choices by emphasizing plant-based and sustainably produced foods, raising awareness about environmental impacts.
  • Potential Short-Term Weight Loss: Initial weight loss might occur due to increased intake of fruits and vegetables and elimination of certain food groups.


  • Lack of Scientific Support: Limited scientific research on the diet’s effectiveness and long-term health outcomes makes it difficult to assess its credibility and safety.
  • Complex Guidelines: Requires careful tracking of alkaline-forming and acid-forming foods, which can be challenging and may lead to disordered eating patterns.
  • Restrictive Nature: Restricts various food groups, including meat, dairy, and some healthy acidic foods, making it difficult to sustain in the long term and potentially leading to nutritional imbalances


  • Rank: 11
  • Popularity Score: 31/100

Ever heard of a diet designed not just for weight loss but specifically to tame your blood pressure? Meet the DASH diet, short for Dietary Approaches to Stop Hypertension, a scientific marvel backed by the National Institutes of Health’s experts.

Our study delves deep into the diet landscape, discovering findings about DASH. Despite its game-changing potential, social media buzz only scratches the surface, with 234K monthly searches earning it the 11th spot. 

Surprisingly, its 28K monthly hashtag mentions might seem modest, but don’t be fooled – within these numbers lies a transformative approach to health.

The DASH diet isn’t just about hiding the salt shaker. It’s about eating nutritiously choosing food rich in potassium, calcium, and magnesium. Combined, these form a powerhouse to lower blood pressure.  


  • Heart-Healthy Focus: Designed to prevent or manage high blood pressure, emphasizing foods rich in fiber, calcium, potassium, and magnesium while reducing sodium and unhealthy fats.
  • Flexible and Balanced: Does not eliminate entire food groups, providing flexibility in meal planning, making it easier to sustain in the long term.
  • Proven Effectiveness: Supported by research showing its effectiveness in lowering blood pressure and promoting weight loss.


  • Requires Attention to Sodium Intake: Requires monitoring sodium consumption, which can be challenging, especially when dining out or consuming processed foods.
  • Potential Expense: While it doesn’t require specialty items, focusing on whole foods and fresh produce might increase grocery costs for some individuals.
  • Limited Focus: While excellent for heart health, it doesn’t address other dietary concerns like allergies or specific health conditions, potentially requiring additional dietary adjustments for individuals with specific needs.


  • Rank: 12
  • Popularity Score: 30/100

The 12th diet on our list is the vegan diet, and now, prepare to be surprised: joining the ranks of veganism’s poster stars is none other than Arnold Schwarzenegger!

Our study unveils a staggering 71.3K monthly Google searches, marking the rising wave of interest in veganism. But that’s not all – vegan enthusiasts are setting social media ablaze with a whopping 932,685 monthly hashtag references.

Choosing veganism is often based on ethical and moral considerations, not necessarily on weight loss or health management. However, vegans report losing weight due to a lower fat and carb intake because they eat less processed food.

As a vegan, you not only eat plant-based only, but you also choose animal-friendly products for everything in your life—from what you drive to where you shop, what you wear, and everything else (and we mean everything!). 

Of course, not every vegan is quite that strict. 


  • Health Benefits: Numerous studies suggest potential health benefits, including weight loss, reduced inflammation, and improved heart and gut health.
  • Environmentally Friendly: Veganism is associated with lower greenhouse gas emissions, making it an eco-conscious choice.
  • Ethical and Moral Considerations: Appeals to individuals with ethical concerns about animal welfare, providing a cruelty-free lifestyle.


  • Challenging Social Situations: Eating out or attending social events can be challenging, potentially leading to feelings of isolation.
  • Potential Nutrient Gaps: Requires careful planning to ensure adequate intake of essential nutrients like vitamin B12, iron, and omega-3 fatty acids.
  • Potential Expense: While whole foods can be affordable, specialty vegan products and dining out at vegan restaurants might be costly.

Note: It’s essential to consult a healthcare professional or registered dietitian before making significant dietary changes, especially for pregnant individuals or those with existing medical conditions. A specialized vegan dietitian can provide tailored guidance if needed.


  • Rank: 13
  • Popularity Score: 29/100

What diet is popular for fast weight loss due to high protein intake? The 13th word is Atkins, with 29 points on the popularity scoreboard!

The Atkins diet has been around for 5+ decades and remains popular. The monthly search volume is 119K, with a respectable 390.7K monthly hashtags for recipes, food tips, and more. 

With the Atkins diet, you don’t cut bulk, instead choosing low-carb foods that are safe for weight maintenance. Fill your shopping basket with eggs, fatty fish, meat, dairy, nuts, seeds, and only a few bananas, potatoes, legumes, and grains for the Atkins diet.

It’s not a single diet plan, and you are grouped into one of three categories, which determines which Atkins works best for your goals. 


  • Short-Term Weight Loss: Initial rapid weight loss due to carbohydrate and water weight reduction is often reported by individuals on the Atkins diet.
  • Appetite Suppression: Some studies suggest that low-carb and ketogenic diets may suppress appetite, aiding in weight loss efforts in the short term.
  • Focus on Protein: Emphasizes protein intake, which can help maintain muscle mass while losing weight.
  • Clear Guidelines: The diet provides clear phases and guidelines, making it structured and easy to follow for those who prefer a structured approach.


  • Limited Long-Term Sustainability: The highly restrictive nature of the Atkins diet, especially in the long term, makes it challenging for most people to sustain, leading to potential weight regain.
  • Nutrient Deficiency Risk: Eliminating entire food groups can lead to nutrient deficiencies if not well planned, potentially impacting overall health.
  • Potential for Disordered Eating: Restrictive diets like Atkins can contribute to disordered eating patterns, anxiety around food, and social isolation due to dietary restrictions.
  • Limited Variety: Meal variety can be limited, making it challenging to maintain interest and satisfaction with the diet.

14Intermittent Fasting

  • Rank: 14
  • Popularity Score: 25/100

The lifestyle choice that’s sweeping the globe – Intermittent Fasting! Surprise, surprise: here’s unlocking the 14th name on the chart, which also happens to be the secret of the mighty Chris Hemsworth’s godly physique.

IF isn’t just a diet; it’s a way of life. Picture this: you eat during certain hours, and the rest of the day, you fast. 

Our study unveils the buzz behind IF, with a monthly search volume of 43.6K, indicating the growing curiosity around this transformative lifestyle. But it doesn’t stop there – the IF community is thriving, sharing a treasure trove of advice, recipes, and troubleshooting guides through 64.2K hashtags.

When you follow an IF diet plan, you eat during certain hours of the day, fasting the other hours. With sustained use, IF can lead to weight loss, better weight management, increased energy, and fight off (and even reverse) certain health conditions. 

IF is also known for the way it lets the body engage in metabolic switching, where it transitions from storing fat to burning fat because you stop eating for several hours. 


  • Flexibility: Intermittent fasting offers various schedules, allowing individuals to choose an approach that suits their lifestyle.
  • Potential Weight Loss: Intermittent fasting can lead to weight loss due to reduced calorie intake. Different methods have shown positive short-term weight loss results in studies.
  • No Food Restrictions: There are no specific foods off-limits, offering flexibility in food choices.
  • Budget-Friendly: Intermittent fasting may not significantly impact your budget, especially if you consume normal meals most days.


  • Not Suitable for Everyone: Intermittent fasting is not recommended for certain groups, including pregnant women, individuals with Type 1 diabetes, children, those with a history of eating disorders, and people with specific medical conditions or those on certain medications.
  • Hunger and Discomfort: Fasting periods can lead to hunger, especially in the beginning, and may require adjustment to the eating pattern.
  • Lack of Nutritional Guidance: Intermittent fasting does not provide specific guidelines on healthy eating, which could lead to poor food choices on non-fasting days if not followed mindfully.
  • Potential for Binge Eating: If not managed well, intermittent fasting could lead to overeating during feeding periods, negating the calorie deficit created during fasting periods.


  • Rank: 15
  • Popularity Score: 24/100

Not all diets have to be strictly one way or the highway. Here is what we have analyzed for the 15th most popular diet of 2023, the flexitarian diet: you can eat meat, even though it’s primarily a plant-based diet. 

Combining search volumes of 14.9K monthly and 38.2K hashtags, we have given it a weighted score of 24 out of 100. 

Flexitarian is an “adding” diet: It’s not about taking away food but rather adding healthy food choices. Flexitarian is a semi-vegetarian lifestyle, so you eat plant-based, but when a Big Mac craving hits, you can indulge in some wholesome beef. 

A big consideration with adapting between plant-based and including some meat-based protein is the cost saving. A meat-for-protein diet costs several hundred dollars more monthly than mostly plant-based meals.   


  • Flexibility: The diet is highly adaptable and allows individuals to reduce meat intake without strict rules gradually.
  • Health Benefits: Focus on plant-based foods can lead to weight loss and improved overall health.
  • Family-Friendly: The diet suits families, and meals can be adjusted to accommodate different dietary preferences.
  • Environmentally Friendly: The diet emphasizes plant-based foods, which can have a lower environmental impact.
  • Cost-effective: The diet does not require expensive or specialty food items, making it accessible to many people.
  • Simple and Convenient: The diet offers simple recipes and allows for flexibility when eating out or traveling.


  • Individual Variation: The effectiveness of the diet may vary from person to person based on their choices and adherence to the plan.
  • Potential Nutrient Gaps: If not planned well, there might be a risk of nutrient deficiencies, especially if meat is not replaced with adequate plant-based protein sources.
  • Requires Mindful Planning: To ensure a balanced diet, individuals must be mindful of their food choices and plan meals carefully.
  • Not Suitable for Everyone: Pregnant individuals and those with chronic medical conditions, like diabetes, should consult their doctors before making significant dietary changes.


Which diet is your favorite in 2023? Do you crave meat daily, or would a plant-based meal just hit the spot? You may have a health condition you need help managing. 

Regardless of your diet, your primary concern should always be your health. A diet isn’t some fad so that you can fit into your summer swimsuit. It’s a lifetime commitment to a better and healthier you. 

Deciding on which diet to follow is on everyone’s mind. Millions of search queries and hashtags reveal the different opinions and views on what to eat, how to eat, and the pros and cons of each approach. 

So buck the diet train and choose a diet that offers the best benefits for your unique body and daily habits. You “dessert” it!


In our comprehensive study of the 15 most popular global diet trends of 2023, we aimed to provide an insightful analysis based on extensive research and data collection. 

  1. Data Collection: We have compiled a diverse list of popular diets based on their global recognition and relevance in 2023. This initial list included diets known for weight loss, health management, and overall well-being.
  2. Metrics Selection: To quantify the popularity of each diet, we analyzed two key metrics: Global Search Volume and Instagram Hashtag Counts. Global Search Volume reflects the monthly average searches on each diet on search engines, providing insight into public interest. Instagram Hashtag References indicate the monthly frequency of diet-related hashtags used on the platform, offering a measure of social media engagement.
  3. Data Analysis: Our expert analysts meticulously collected and analyzed data from reliable sources, search engine statistics, and social media platforms to determine the Global Search Volume and Instagram Hashtag References for each diet. The data was carefully curated to ensure accuracy and relevance.
  4. Popularity Ranking: Using the collected metrics, we ranked the diets based on their popularity scores, which were calculated by assigning appropriate weights to Global Search Volume and Instagram Hashtag References. The diets were ranked from 1 to 15, providing a score out of 100.

Our methodology, combining quantitative metrics with qualitative analysis, provided a holistic understanding of the most popular global diet trends of 2023. By offering valuable insights into each diet’s popularity, benefits, risks, and effectiveness, we aimed to empower individuals to make informed decisions about their dietary preferences and overall health.